I’m a spa lover. A spa writer.
A spa adventurer. A spa advocate.
I believe in the power of spas to nurture, heal and entertain.
Spa experiences can be zen, relaxing, rejuvenating, fun…and yes, sometimes even embarrassing.
I began working in the spa industry over a decade ago. I was fortunate enough to land my first job with what was then Institut de Sante, the very first medical spa in Canada (and look how that trend has taken off!). It was owned and operated by Dr. Wendy Smeltzer, the grande dame of medical spas in Canada. She is an incredible teacher, mentor and has become a dear friend.
Since then I have held several roles in the industry, including Director of Marketing, Director of Operations and Spa Director. I also served as CEO for Leading Spas of Canada (LSC, SIAC), an association representing the Canadian spa industry nationally and internationally. I’ve been a member of the International Spa Association (ISPA) and chaired their marketing committee for several years.
I’ve helped rebrand spas, develop new ones and had a lot of fun along the way. Now, in addition to the spas and spa product lines I represent as part of my client roster, I write about my spa experiences for various publications.